Stefano Cilia is a chef that was running for a food contest for the most original pizza. The jury was going to judge both the recipe and the video presentation.
We set up the video to give a good presentation of the chef and his cooking skills, adding also an intriguing background that could emphasize his artistic and unconventional personality.
Starting from his ideas, we created a sort of “food-related horror story”. The final result is almost a short movie, powerful and exciting: the viewer can enjoy both the puzzling story and the chef’s food creations.