Crystal Sneaker is part of the Sneakerhead project. It makes accessories for a young, dynamic audience.
Client
CRYSTAL SNEAKERS
Date
2017
Typology
TECHNOLOGY, RETAIL
Services
CONTENT STRATEGY, SERVICE DESIGN, VIDEO
THE CHALLENGE
We provided a promotional video for the launch of the Kickstarter campaign featuring their crystal pendants, intended for american consumers. The pendants come in three different sizes and are shaped like little sneakers shoes.
THE SOLUTION
We wanted a very simple yet powerful display for the product, to make them really stand out. We shot a dynamic sequence that shows the pendants from every angle and highlights their features.
