CASE STUDY

Racina is a project born from the passion of two Sicilian guys – Alessandro and Luca – with the intent of promoting wines from their territory. Specifically, Racina’s core business is based on is the online sale of Etna wines.

Client

RACINA

Date

2021

Typology

E-COMMERCE

Services

BRANDING, E-COMMERCE DESIGN, SOCIAL MEDIA ADVERTISING, E-MAIL MARKETING

THE CHALLENGE

Racina’s guys turned to us to define the brand’s identity from scratch. It was necessary to create awareness around it and set up an online store that could carve out its own niche market in a hyper-competitive sector such as the online wine e-commerce one.

THE SOLUTION

We started out by defining the brand’s identity (naming, logo design), choosing a name that evokes the Sicilian nature of the project, through linking it to the wine sector: Racina, in Sicilian dialect, means "grape", and from grape to wine the step is short. This has affected all the subsequent content strategy.

Together with the creation of the brand, we developed an e-commerce with a simple and usable interface, following the philosophy "less is more". Through social media channels and Google, which represent the main touch points between the brand and its customers, we directed traffic to the website through an advertising strategy focused on highlighting Racina’s UVP.

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INFO


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