CASE STUDY

Mattia Cilia is a sicilian high-level bartender, who attended an international contest promoted by Martini and Beluga Vodka. The bartenders presented themselves with their own personal cocktail together with a short video presentation, and the jury had to evaluate both the best cocktail recipe and the most peculiar video.

Client

MATTIA CILIA

Date

2019

Typology

ART, MEDIA & COMMUNICATIONS

Services

CONTENT STRATEGY, VIDEO

THE CHALLENGE

The concept for the short movie clip was discussed with the client himself, who had specific ideas about how the overall framework should have been. We created the perfect, mystical atmosphere he was thinking of, presenting his character as a mysterious figure half a chemist half a mithological creature.

THE SOLUTION

The video exploits all the potential of the seashore at sunrise, narrating in just a few, evocative movements the strong connection between human and divine nature, which results in the symbolic gift of the cocktail recipe from an ancient sea god to the bartender. He eventually got the first place at the contest.

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