Caffè Sicilia is an historical bar based in Ragusa, and it’s one of the finest cake shops in town.
We had the delicate task of renovate the brand identity, trying to get a balance between tradition and modernity. We also improved the promotion of their services through a new website and a strong social media management. They had just launched a home delivery service, for which we created a video commercial.
We tried to keep a bond with the old trademark, a laurel wreath surrouning the initial “T” of the owner. We blended the elements together using a more contemporary and fresh calligraphic font, in order to create a more stylish yet classical look. Likewise, we highlighted the new services provided by the client in a catchy video commercial, that could push new consummers into call for home delivery.