Brand Revolution Lab is an annual creative show about innovative printing technologies, organized by Stratego Group with the support of DMA Italy. Brand owners, agencies, print and technology suppliers have the chance to work together in order to crete cutting-edge marketing projects that involve print media. Ideology was invited to attend the 2019 edition and decided to seize the opportunity and work with a local brand with a lot of potential.
“Gli Aromi” was founded over 20 years ago by the Russino family, that shares a strong passion for the territory and its incredible flavours. They own a charming property where they grow herbs but they also organize tours and social events where people can truly experience the beauty of nature and local food.
Among the brand’s products there is a recipes book, written by a professional chef, that features many traditional dishes and some interesting revised versions of the most common sicilian recipes. The book was the object of study for our project.
The concept had a double purpose: we wanted to create both an appealing packaging for the book, and also something that could be suitable for a possible reuse. So we imagined a box that could be both a packaging at first, and then a book-holder for the book to be read while cooking. The idea was to realize a useful, eco friendly packaging that could improve the brand experience of a recipes book.
To make it real we worked together with Graphicscalve, using HP Printing Technologies and the StealthCode® technology by BeeGraphic.
The box moves beyond the idea of a simple packaging for the book: with just some easy foldings, the upper cover can be turned into a book holder. The box comes also with three spices packs, that can be chosen among the many options sold by Gli Aromi, so that the packaging is totally customized.
One last, important detail of the packaging must be mentioned: the decorative pattern that covers the box is provided with a special code, which is totally invisible and embedd into the pixels: thank to a special app it can be detected and linked to a custom website in which the user will find a complite archive of free video recipes, to learn how to cook the recipes with the help of a real sicilian grandmother.