Bionatur is a sicilian company that manufactures nutritional supplements and cosmetic products made only with natural ingredients, fostering the use of medicinal plants in clinical settings.
FASHION & COSMETICS, RETAIL
REBRANDING, PACKAGING DESIGN, SERVICE DESIGN, WEB
We had the chance to redesign completely the brand identity, starting from the logo and setting the new website, e-commerce and packaging design. Our goal was to bring the company to the next level, making it look as relevant as its major competitors.
The restyling process was focused on the need to enhance the value of natural ingredients, which is infact the foundation of the whole brand. The botanical theme recurs in many elements, from the leaf in the logo to the illustrations that are like a common thread in the packaging design as well as in the website.