CASE STUDY

Wooden Sneakers is the brilliant startup of two creative craftsmen, who carve shoes in a single piece of wood. This process creates unique, hand-made works of art.

Client

WOODEN SNEAKERS

Date

2018

Typology

TECHNOLOGY, RETAIL

Services

CONTENT STRATEGY, SERVICE DESIGN, VIDEO

THE CHALLENGE

Our work for Wooden Sneakers was based on the value of craftsmanship, as an heritage to preserve and promote. We built the advert campaign on the strong relation between old and new, between tradition and innovation.

THE SOLUTION

We tried to highlight as much as possible the extreme quality of every single piece of art Wooden Sneaker has realized. We chose to tell their story through a photoshoot and a promotional video that could really bring out the potential of this innovative brand. The photos are taken in a really bare ambient, to make the details pop out. The video was shot during a big convention we went to together with the artists themselves.

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