Racina is a project born from the passion of two Sicilian guys – Alessandro and Luca – with the intent of promoting wines from their territory. Specifically, Racina’s core business is based on is the online sale of Etna wines.

We started out by defining the brand’s identity (naming, logo design), choosing a name that evokes the Sicilian nature of the project, through linking it to the wine sector: Racina, in Sicilian dialect, means “grape”, and from grape to wine the step is short. This has affected all the subsequent content strategy.

Together with the creation of the brand, we developed an e-commerce with a simple and usable interface, following the philosophy “less is more”. Through social media channels and Google, which represent the main touch points between the brand and its customers, we directed traffic to the website through an advertising strategy focused on highlighting Racina’s UVP.