All the main touch-points, taking into account the number of loyal customers and the importance of the previous brand, have been activated to reach a complete path of brand awareness within just a few months.
The activities of social media communication – through the elaboration of editorial formats and a new social media strategy – have been crucial to inform, engage and to boost brand recall. The media plan, on Facebook and Instagram – both starting from the scratch – allowed an almost immediate scalability of the first phase of local awareness.
Simultaneously, on-site activities – with the production of physical and digital assets (in-store ledwall) – and web activities towards specific landing pages related to commercial and promo offers allowed us to generate a loyal customer base for the brand.