CASE STUDY

During the 2021 edition of Brand Revolution Lab, a creative space that brings together brands and agencies, we took part in a groundbreaking project for the iconic brand E.Marinella. The project was presented in Milan, together with other partner agencies that were involved in the making of an innovative packaging that combines customer experience and virtual reality.

Client

BRAND REVOLUTION LAB –
E. MARINELLA

Date

2021

Typology

RETAIL

Services

PACKAGING DESIGN

LA SFIDA

The iconic blue box has been embellished with patterns selected from the hundreds belonging to the vast collection of E.Marinella. Inside, the customer will find two cards that enhance the packaging. The first one is a customized postcard with specific details about who tailored that one tie, and when; we linked a video to the card that can be activated through AR technology, showing the process of tailoring a tie in the original shop in Naples. The second card is a flyer that tells the story and charme of the brand, and it is also enhanced by an undetectable quote hidden inside one of the pages: the invisible ink can be revealed using a UV lamp.

LA SOLUZIONE

Il pack è stato decorato esternamente con i pattern dell’archivio Marinella, arricchendo l’interno con una card personalizzata con info su realizzazione e confezionamento della cravatta.

Alla card è stato associato un video del laboratorio sartoriale, reso fruibile tramite realtà aumentata. Una stampa ad inchiostro invisibile (rivelata tramite l’uso di una lampada UV) inoltre, ha impreziosito il depliant che racconta la storia del brand.

Il progetto è stato presentato all’edizione 2021 di Brand Revolution Lab.