LA SFIDA
The iconic blue box has been embellished with patterns selected from the hundreds belonging to the vast collection of E.Marinella. Inside, the customer will find two cards that enhance the packaging. The first one is a customized postcard with specific details about who tailored that one tie, and when; we linked a video to the card that can be activated through AR technology, showing the process of tailoring a tie in the original shop in Naples. The second card is a flyer that tells the story and charme of the brand, and it is also enhanced by an undetectable quote hidden inside one of the pages: the invisible ink can be revealed using a UV lamp.