Among the brand’s products there is a recipes book, written by a professional chef, that features many traditional dishes and some interesting revised versions of the most common sicilian recipes. The book was the object of study for our project.
The concept had a double purpose: we wanted to create both an appealing packaging for the book, and also something that could be suitable for a possible reuse. So we imagined a box that could be both a packaging at first, and then a book-holder for the book to be read while cooking. The idea was to realize a useful, eco friendly packaging that could improve the brand experience of a recipes book.
To make it real we worked together with Graphicscalve, using HP Printing Technologies and the StealthCode® technology by BeeGraphic.