The brand-new cosmetic company from Ragusa makes full use of one of the most powerful resources from south Sicily: carob. It is processed to be used as the key ingredient for skincare products, and the brand needed a video spot to present them

We started with a detailed analysis of the cosmetic market, to define the perfect strategy to talk about the brand. We chose to show where the products come from, through a dynamic mix of electronic music and shots of the sicilian lanscape.