Base is a concept bar inspired by the latest international trends. Its mission is to create a meeting place that goers over what is considered a bar’s classic concept, offering an experience where all senses are stimulated: from fancy food to the art of mixology, Base is a space where beauty and functionality blend seamlessly.

Starting off by defining the brand’s identity (naming, logo design, interior design), we supported Base in all its growing phases, mixing digital and out-of-home activities.

Teasing activities on-site, social advertising, photo shooting, video production, event planning. This mixture of omnichannel communication strategies allowed us to successfully launch, within a few weeks, Base as the new reference point for tasty meals and drinks locally.