Lo Pesce
Lo Pesce
PROJECT
Lo Pesce is a brand that combines tradition and innovation in the seafood sector, with a strong focus on product quality and supply chain transparency. Our work supported the company in a process of renewing its digital and communication identity, with the goal of strengthening brand recognition, visual consistency, and competitive positioning.
We carried out a complete redesign of the website, conceived to tell the brand’s story and identity in a clear, authoritative, and contemporary way.
The new interface highlights products, traceability, and the company’s mission, offering a simple, intuitive, and user-oriented experience.
In parallel, we manage the brand’s social media channels, defining strategy, editorial guidelines, and content that combines photography, AI, illustration, and motion design, with the aim of increasing brand recognition and reinforcing its positioning also at an international level.
A key element of the project is the creation of LoPechef, the brand’s official mascot: an original character developed using AI Gen techniques, embodying Lo Pesce’s values and identity. Today, LoPechef is a recurring and recognizable narrative element, featured in campaigns, seasonal content, and corporate communications.
We also designed the brand’s coordinated visual identity, creating physical and digital materials such as shopping bags, banners, flyers, stickers, 3D keychains, and customized gadgets.caricare il caso studio essensitive
2025-IN PROGRESS
WEBSITE
EVENT
3D/AI CONTENT
AI Content
An AI mascot is a digital character designed to tell a brand’s story in a clear, recognizable, and consistent way.
It is not a game or a special effect, but a communication tool created to better explain the brand and its values.
We created LoPechef to give a face to the values of Lo Pesce. To talk about fish, quality, and the supply chain using a simple, direct, and contemporary language.LoPechef embodies the brand’s way of working: common sense, respect for the raw material, attention to choices, and a genuine commitment to doing things properly.LoPechef is the voice when there is a need to explain, tell a story, and build connection.
We created LoPechef to give a face to the values of Lo Pesce. To talk about fish, quality, and the supply chain using a simple, direct, and contemporary language.LoPechef embodies the brand’s way of working: common sense, respect for the raw material, attention to choices, and a genuine commitment to doing things properly.LoPechef is the voice when there is a need to explain, tell a story, and build connection.
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