Lo Pesce

Hi, I’m LopeChef!
The face of Lo Pesce. I cook, I tell stories, and I never take a break.

PROJECT

We guided Lo Pesce through a complete journey: website restyling, channel management, digital and 3D assets, physical materials. At the heart of it all, a brand character that gives the company a voice and a face.

PROJECT

THE PROBLEM

IDEA

SOLUTION

THE PROBLEM

A food brand needs a constant presence: social media, campaigns, seasonality. With the traditional model — set, shoots, talent — every piece of content is a production in itself. Presence is costly, and you pay for it again with every release.

IDEA

Not “content,” but a face.Not “content,” but a face. Memorability, continuity, affection: the asset that big brands pay millions for, made accessible and yours.

SOLUTION

A proprietary brand character, built with generative AI. Created once, it lives everywhere: social media, packaging, events, ads. A single asset that produces content without ever starting from scratch.

HOW WE BUILT IT

A real character, not an image

Personality study, expression tests, consistency from every angle. Then his worlds: the depths he comes from, the frozen-food aisle where the product lives, his very own ice kitchen. Every place tells the brand’s story.

THE CONTENT THAT BLEW UP

SanPesce: the brand rides the trend

During the Sanremo days, we gave LopeChef his own festival. Right content, right moment, real-time reaction — unthinkable, in terms of time and cost, with a traditional production.

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FOLLOWERS

2.138.676

REACH

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ON AVERAGE

FROM DIGITAL TO REAL

From digital character to real-world presence.

LopeChef didn't stay on the screen: he showed up at the trade fair, at TuttoFood, meeting buyers and the public in person. The same face from social media becomes a stand, a welcome, a live experience. It's proof that the asset grows with the brand, and doesn't stop at the feed.

WHY IT WORKS

Two ways to build a brand's voice.
Only one pays off over time.

Same goal — a recognizable face and continuous content — two opposite economics.

WHY IT WORKS

Two ways to build a brand's voice.
Only one pays off over time

Same goal — a recognizable face and continuous content — two opposite economics.

COMPARISON TABLE

	Traditional model	AI character
Production	Sets, crews and talent for every campaign	Created once, adapted in endless ways
Costs	Recurring: you pay with every release	Initial asset, then marginal
Timing	Weeks for each piece of content	Hours
Consistency	Depends on location and cast	Always identical, always on-brand
Availability	When you arrange the production	365 days a year
Formats	Limited by budget	Depths, trade fair, TV: no limits on set
Ownership	Rights to renew	The brand's, forever