GRID+

We gave an AI company its own AI face.

GIA: a proprietary ambassador, openly artificial.
Living proof of what GridPlus can do.

Hi, I’m GIA.
I explain AI to those who build it and those who use it. I’m made of AI, and I don’t hide it: look at my forehead.

PROJECT

GRID+ is an AI solutions startup born at Sapienza University of Rome. We built it a face — GIA — and we look after its image end to end: website, content, LinkedIn and Instagram.

PROJECT

THE PROBLEM

IDEA

SOLUTION

GRID+ is an AI solutions startup born at Sapienza University of Rome. We built it a face — GIA — and we look after its image end to end: website, content, LinkedIn and Instagram.

THE PROBLEM

An AI company faces two challenges: making technical topics understandable to decision-makers who aren’t technical, while projecting both the authority of an enterprise and the energy of a young startup. Two souls that are hard to hold in a single tone of voice.

IDEA

Why an artificial, openly declared ambassador? Because for anyone selling AI it’s the only honest choice — and the strongest one. The lightning bolt on her forehead turns the question “is she real or is she AI?” into the best possible product demo. GIA doesn’t hide what she is: she makes it a strength.

SOLUTION

GIA: a character built with AI and owned by GRID+. She turns technical content into clear messages, stands alongside the CEO in presentations and guides the audience towards the training courses. One consistent face across every channel.

WHO IS GIA

Built to look real. Declared to be honest

Hyper-realistic by choice, recognizable by principle.
We built GIA to blend in with the real team: same sets, same light, same settings as the GRID+ podcasts. At first glance she’s indistinguishable from a person. Then you notice the spark on her forehead — the only detail that declares her nature. Not a technical limitation: a decision. In a company that makes responsible AI a core value, openly saying “I’m AI” is both an aesthetic signature and an ethical stance.

WHAT GIA DOES

Three roles, one character

Education — GIA takes the toughest topics (machine learning, quantum computing, agentic AI) and makes them accessible to a business audience. Formats like “AI explained to your grandma” break down the technical barrier without dumbing things down.

Event presence — next to the CEO at trade shows, GIA isn’t a slide: she’s a co-presenter. The human/AI back-and-forth — him talking to her, her answering — turns a booth into a show and the company into its own use case.

Acquisition — above all, GIA drives GRID+ training courses: she’s the common thread that takes the audience from interest to enrollment.

go to the instagram page

WHY IT WORKS

A real face or an AI ambassador?
For a tech company, the latter says it all.

WHY IT WORKS

A real face or an AI ambassador?
For a tech company, the latter says it all.

COMPARISON TABLE

	Human spokesperson	AI Ambassador
Cost	Fees and a shoot for every piece of content	Upfront asset, then marginal cost
Availability	Schedules, shoots, travel	365 days a year
Consistency	Changes with the person	Always identical, always on-brand
Complex topics	Needs scripts and expertise	Purpose-built to explain
At trade shows	Just one more presenter	Co-presents with the CEO: a show in itself
Message alignment	No link to the product	She is the product: an AI company with an AI face
Ownership	Under contract, with an expiry date	The brand’s, forever

Human spokesperson

AI Ambassador

Cost

Fees and a shoot for every piece of content

Upfront asset, then marginal cost

Availability

Schedules, shoots, travel

365 days a year

Consistency

Changes with the person

Always identical, always on-brand

Complex topics

Needs scripts and expertise

Purpose-built to explain

At trade shows

Just one more presenter

Co-presents with the CEO: a show in itself

Message alignment

No link to the product

She is the product: an AI company with an AI face

Ownership

Under contract, with an expiry date

The brand’s, forever

For anyone selling AI, an AI ambassador isn’t a cost saving: it’s the most honest — and most effective — demonstration of what you can do.

NEXT STEP

GIA is just getting started

More educational content, more event presence, more courses to support: the character grows together with the community we’ve built. Keep following her.

Below you’ll find the website and social channels we manage for GRID+. 👇

VISIT THE WEBSITE

go to the instagram page

Like what you see?

Whether you sell technology or products, we can give you a face that works for you. Let’s design yours together.

VISIT THE WEBSITE

go to the instagram page

NOT JUST GIA

Behind GIA there’s a complete communication system

We redesigned the GRID+ website to hold together the brand’s two souls: the scientific solidity of a Sapienza spin-off and the energy of a young startup. Then we took over LinkedIn and Instagram, building an editorial plan around the content streams that really work — explainers, press coverage (from Il Sole 24 Ore to Giornalettismo), research told in a human way, the faces of the team. The result: a B2B community built from zero to over 550 in just a few months, made up of genuinely interested people, not inflated numbers. An identity that speaks enterprise and sounds startup, without betraying either.