Ginori 1735 is one of the most iconic brands in the international porcelain landscape, representing a unique balance between artisanal tradition and contemporary aesthetic research. We were involved in the development of digital content for the launch of the new Florenza collection, with the aim of translating the brand’s distinctive codes into an innovative and high-impact visual language. The project focused on the creation of FOOH (Fake Out Of Home) content developed through artificial intelligence, designed to amplify the perception of the collection in a contemporary and immersive way.

We managed the entire creative process, from concept development to storyboard creation, building a narrative aligned with the visual and symbolic identity of the collection. Once approved by the client, the content was developed through the design of graphic assets, later animated and assembled to bring to life scenes where natural elements, color, and material merge into an evocative visual storytelling. The chosen language draws from a spontaneous, botanical imagery inspired by the Tuscan hills, reinterpreted through a contemporary lens.

Artificial intelligence played a central role in the process, enabling the creation of dynamic and visually rich environments where flowers, light, and textures become evolving narrative elements. The result is a series of contents capable of taking the product beyond its traditional context, placing it into immersive and unexpected scenarios, in line with the FOOH visual language.