Comavicola

Konnichiwa! I’m KAI.
I’ve traveled the world to cook. Now I’m in Italy for Comavicola.

PROJECT

To mark Comavicola’s 70th anniversary, we created KAI: a young Japanese chef, built with AI, designed to tell the story of the company and its values in a voice all his own.

PROJECT

THE PROBLEM

IDEA

SOLUTION

To mark Comavicola’s 70th anniversary, we created KAI: a young Japanese chef, built with AI, designed to tell the story of the company and its values in a voice all his own.

THE PROBLEM

A B2B company struggles to have a face. Products don’t speak for themselves, and a real testimonial is costly and binding.

IDEA

We gave Comavicola an ambassador with a real story to tell. A chef built with AI: the credibility of a testimonial, without the constraints and costs of a real face. Always on-brand, always available.

SOLUZIONE

A proprietary ambassador, built with generative AI. Not a mascot: a believable character, with a background, who gives the brand a human face and embodies its care for raw materials.

WHO IS KAI

A story, before a character

KAI was born in Japan and traveled the world: Michelin-starred restaurants and small taverns, always in search of the best raw ingredients. That’s why he’s now in Italy, cooking with Comavicola. We built his personality, his appearance, and his voice so that every piece of content rings true.

HOW WE LAUNCHED HIM

First you get to know him. Then he takes the stage.

A two-stage launch. A carousel tells the story of who KAI is: where he comes from, where he’s cooked, what he’s looking for. Then the reveal video: KAI introduces himself in the first person, as we see him out and about and at the stove with Comavicola. From here on, an ongoing voice: recipes, announcements, messages about the brand’s values.

go to the instagram page

ONE VOICE FOR EVERY MESSAGE

One character, endless content.

Recipes that showcase the products. Company announcements with a human face. Messages about the brand’s values. A presence at international events. KAI is an ambassador who works across every channel, without ever starting from scratch.

WHY IT WORKS

The credibility of a testimonial. Without its limits.

WHY IT WORKS

The credibility of a testimonial.
Without its limits.

COMPARISON TABLE

	Real testimonial	AI ambassador
Cost	Cachet a contratto, da rinnovare	Contract fee, to be renewed
Availability	Fixtures, sets, away matches	365 days a year
Consistency	It varies from person to person	Always the same, always on-brand
History	His own, not the brand’s	Tailor-made for the brand
REACH	Wherever you take them, when they’re available	Social media, events, recipes, adverts: no limits
Reputational risk	Tied to the talent’s real life	Zero
Ownership	Time-limited	The brand’s, forever