Clinique is a globally recognized brand in the beauty industry, known for its scientific approach to skincare and its clear, distinctive communication. We were involved in the development of digital content for the launch of the Happy fragrance, with the aim of translating its positioning into a contemporary and high-impact visual language. The project focused on the creation of FOOH (Fake Out Of Home) content developed through artificial intelligence, in line with the brief and guidelines provided by the client.

Based on these directions, we worked on storyboard development and scene construction, translating the creative concept into a series of coherent and recognizable visual contents. Once approved, the content was developed through the design of graphic assets, later animated and assembled to create dynamic visuals where color, light, and movement become central elements of the narrative. The visual language reflects the distinctive character of the fragrance, conveying its identity through a contemporary and immersive approach.

Artificial intelligence expanded the creative possibilities, supporting the development of visual environments capable of enhancing the product in an innovative way. The result is a series of contents designed for digital platforms, able to capture attention and strengthen the brand’s presence through a current and distinctive visual language.