Agriplast is a leading company in the production of plastic films for agriculture, specializing in high-performance solutions for greenhouses and protected crops. We were involved to support the company in an evolution of its visual and digital communication, with the goal of aligning the brand identity with the technological innovation of its products and the milestone of its 50th anniversary. Our intervention spanned several areas: the new website, 3D visualizations, trade fair exhibition design, and the production of a celebratory documentary film.

On the occasion of the company’s 50th anniversary, we conceived and produced a documentary film dedicated to its history, managing the overall direction, scene setup, and on-set coordination. Where needed, we integrated AI to animate archival photographs, generate new visual content, and create sequences capable of enhancing the storytelling and the interviewees’ narratives, ensuring both emotional and narrative consistency. At the same time, we developed a completely redesigned website featuring a clear and essential navigation structure that highlights the different product lines, with a strong focus on innovation, research, and sustainability.

The content was optimized for international communication through a modular and responsive layout, designed to guide both technical clients and professional buyers. We also created photorealistic 3D visuals to effectively represent products and processes, simplifying technical communication and strengthening the perception of reliability and expertise. Finally, for industry events and trade fairs, we handled the design and execution of exhibition stands, defining an exhibition style consistent with the new digital identity: essential, technological, and oriented toward the dialogue between innovation and the environment.