Birrocco takes its first steps in 2013, from the innovative vision of Ideology itself. The beer festival is now one of the most popular events in Ragusa, taking place in the baroque city centre.
With its captivating and entertaining attitude, Birrocco gathers beer lovers all over the south-east Sicily, creating relations and collaboration between people and partners.
We took care of the event in all its aspects, from marketing plan to site layout, from partner scouting to branding. The mascot is created by the 3D team, different every year: it takes inspiration from the decorations that appear on the local baroque buildings. We also designed a website for the event, together with promotional videos, photo shootings, social media managment and advertising, making this the most remarkable example of what we are able to do.