The brand-new cosmetic company from Ragusa makes full use of one of the most powerful resources from south Sicily: carob. It is processed to be used as the key ingredient for skincare products, and the brand needed a video spot to present them
The brand is on the rise and determined to aim at the international market. The video we realized was designed to promote the brand during some events in the United States.
We started with a detailed analysis of the cosmetic market, to define the perfect strategy to talk about the brand. We chose to show where the products come from, through a dynamic mix of electronic music and shots of the sicilian lanscape.